GuidesWhat it costs
How much does a sales app cost
Before the price, a distinction that changes the whole bill: there are two different apps with this name.
Figures from September 6, 2026
- the app that sells to the customer: catalogue, cart, payment, order;
- the app for the sales team: the rep records the customer's order, often in the field, often with no signal.
They cost different things, and asking for a quote without saying which is the most common reason a proposal comes back misaligned.
What drives the price in the customer-facing app
- payments. The item that changes the bill the most, because it brings pending states, refunds and reconciliation with it;
- catalogue with variants. Size, colour, grid: each variant multiplies the selection screens and the stock rules;
- shipping and pickup. Calculation, delivery zones, lead times;
- the customer account. History, saved address, one-tap reorder. It is what makes the app worth more than the online store, and it is what brings login along.
What drives the price in the team-facing app
- working offline. The most expensive item, and the most underestimated. Recording an order offline and syncing later means deciding what happens when two reps touch the same customer;
- price lists and per-rep discounts. Commercial rules become code, and commercial rules change;
- ERP integration. The most expensive item on the list when it arrives too early.
What does not change with size
Whichever case you are in:
- your own domain, a few tens of dollars a year;
- store accounts, US$ 25 once with Google and US$ 99 a year with Apple, and only if you are going to the stores;
- the platform: at Fabapp, Free to build and publish on the web, with paid plans from R$ 99 a month.
Worth remembering what the store does not charge for: selling physical goods and services delivered outside the app pays no store fee. The 30%, or 15% under the small business programmes, is on digital content.
The path that saves the most
- start with the catalogue and the order, with no payment inside the app. Closing by transfer or payment link already proves whether anyone buys;
- add the customer account once there are repeat purchases;
- add payments when the volume justifies the reconciliation it brings;
- leave ERP integration for last, and start by exporting orders.
Each of those steps is reversible. Starting from the last one is not.
The summary
- decide first whether it is an app for the customer or for the rep: they are two products;
- in the customer app the price drivers are payments, product variants and accounts;
- in the team app they are offline operation and integration;
- physical goods and services pay no store fee;
- start with catalogue and orders, and leave the ERP for the end.
Frequently asked questions
Is a sales app the same as an online store?
No. An online store sells to whoever arrives from the internet; a sales app usually serves people who are already customers, or your own reps. That changes who logs in and, with it, the cost.
Do I need an app if I already have an online store?
Only if people buy again. The app pays for itself on repeat purchases and on the cost of bringing a customer back, not on the first sale.
Does the app store take a cut of my sales?
Not on physical goods or services delivered outside the app. The 30% fee, or 15% under the small business programmes, applies to digital content consumed inside the app.
What about an app for the field sales team?
That is a different product, and the item that changes the price is working offline. Taking an order with no signal and syncing later is the part that costs the most work.
Can I start without integrating the ERP?
You can, and it is usually the right path. Start by exporting orders and integrate when volume justifies it; integration is the most expensive item on the list and the one that delays the most.